2대 포털사이트 빅데이터를 이용한 한방관련 키워드 분석

• 영문명: An Analysis of Key Words Related to Traditional Korean Medicine Using Big Data of Two Search Engines
• 발행기관: 한국의사학회
• 저자명: 안정윤(Jung Yun Ahn) 금가정(Ga Jeong Keum) 장아령(Ah Ryeong Jang) 송지청(Ji Chung Song)
• 간행물 정보: 『한국의사학회지』제30권 제2호, 45~61쪽, 전체 17쪽
• 주제분류: 의약학 > 한의학
• 파일형태: PDF
• 발행일자: 2017.11.30

영문 초록

Objectives:Thisresearchaimstoinvestigatetheconsumer’sinterestintheKoreanMedicine(KM)industrybyusingGoogle-trends andNaver-Datalab. Aquick and uncomplicated way for those who are already involved with KM industry but do not have expertisein utilizing Big-datasearches, isintroduced. Methods:‘Directkey word’ wasset by FGI(FocusGroupInterview) and ‘Detailedkeyword’was set by using relevant words earch and auto complete search function sinthesearchengine.Byinquiring Naver-Datalab, keywords earch volumes are compared by age andsex, daterange, and origina tingregion of the researcher. It is possible to determine whether the data is reliable or authentic through examining the associated query.Selected directkeywords used through FGI(Focus Group Interview) were ‘Acupuncture’, ‘HerbalMedicine’,‘Cupping’,‘MusculoskeletalDisease’, ‘Diet’,and‘Stemina’.Basedonthesekeywords,thefollowingresultswerederived from thekeywordanalysis. Results:From August2016,therewasanoticeablesurgeofinterestinmen s‘Cupping’.Thesearchfor‘Diet’increasedinthe secondquarterof2016from allages.Thesearchvolumeof‘Stemna’forindividualsintheir20sishigherthanthatofthoseintheir 30sor40s’.Researchersfrom theregionofChungcheongbuk-do had ahigherleve lofinterestinanal gesicsandless interest in Korean Medicine. There is agreater interes tinthe KM marketf rom European countries and America, than from Korea, China, and other Asiancountries. Discussion:Despitethelimitation soft here search, it is meaningful to introduce a quick and easy data search method to compare information by age, sex,and region. Conclusion:ThefutureofresearchintoKoreaMedicineandthismarketisconfirmedbyourdataresultswhichindicateinterest from Europe,theUnitedStates,andotherwesterncountries,butlessinterestfrom Korea,ChinaandotherAsiancountries.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과

Ⅳ. 고찰

Ⅴ. 결론

참고문헌

부록

키워드

DataScience BigData Google Naver Focusgroupinterview