차세대 방통융합서비스 사업모델 평가에 관한 사례

• 발행기관: 한국IT서비스학회
• 저자명: 임규건(Gyoo Gun Lim) 강상욱(Sang ug Kang) 설중호(Joong ho Seol) 여등승(Deng sheng Yu)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제16권 제1호, 83~98쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.03.30

영문 초록

Broadcasting telecommunication convergence service means a service where broadcasting and telecommunication converge. Recently with the advancement of technology, broadcasting telecommunication convergence service has been evolving to provide multimedia contents through various devices including wired and wireless network environment. Up to now, IPTV and smartphone-based convergence services have been dominant, but more developed and evolved technology and media will appear in the future. In order to derive the next generation broadcasting telecommunication convergence service supporting model, this study derives an evaluation model of broadcasting telecommunication convergence service and presents a case of evaluation of 30 demonstration projects supported by the Korean government from 2010 to 2014. In this study, we derive an evaluation model and evaluate the demonstration projects by reflecting the position of the main stake holders of service such as users, experts, and related organizational institutions, away from the existing simple service evaluation method. Expert questionnaire used AHP (Analytic Hierarchy Process) method, and the evaluation results were divided into upper and lower groups to provide key implications by a gap analysis. From this analysis this study suggests guidelines for next generation broadcasting telecommunication service support projects. The next generation broadcasting convergence service business should be based on open platform type in terms of service type. In terms of service media, it should be centered on open devices such as smart phones and smart TVs. In terms of types of business responsibilities, it should be led by public organizations and it is necessary to increase the fund matching ratio by at least 62% when the private sector participates.

목차

1. 서 론

2. 선행 연구

3. 연구방법

4. 분석결과

5. 결 론

References

키워드

Broadcasting Telecommunication Convergence Convergence Service Evaluation Model Project Evaluation AHP