한국산 우유에 대한 중국 소비자 인식 조사

• 영문명: A Study on Chinese Consumers’ Consumption Pattern of Milk and Perceptions about Korean Milk
• 발행기관: 한국농식품정책학회
• 저자명: 박재홍(Jae-Hong Park) 김대섭(Dae-Seop Kim) 장재봉(Jae Bong Chang)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 42권 3호, 523~548쪽, 전체 26쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2015.09.30

영문 초록

The purposes of this study were to investigate the Chinese consumers’ consumption and perception about Korean milk. This study surveyed 400 Chinese consumers who resided in Beijing and Shanghai metropolitan area. According to the survey, seventy five respondents had experienced Korean milk, especially fresh milk. Chinese consumers were familiar with Korean milk brands, and chose products from out of two or three brands. Chinese consumers perceived that the strengths of Korean milk were food safety and sanitation, and weaknesses were high price. However, they perceived that the high price of Korean milk was reasonable compared to Chinese milk. They expected the consumption of Korean milk would be reached to a certain level continuously. To extend the consumption of Korean milk in Chinese market, Korean milk industry has to try to increase safety and secure the price competitiveness.

목차

Ⅰ. 서 론

Ⅱ. 중국 낙농산업 현황

Ⅲ. 연구방법 및 자료

Ⅳ. 분석결과

Ⅳ. 결 론

키워드

Milk Chinese Consumer Perception Consumption