수출농산물 GAP인증의 소비자선호 유인 효과 :

• 영문명: (Effect of the GAP Certification on Taiwanese Consumers’ Preferences)
• 발행기관: 한국농식품정책학회
• 저자명: 임청룡(Qing-Long Lin) 리재웅(Zae-Woong Rhee) 김태균(Tae-Kyun Kim)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 38권 2호, 239~254쪽, 전체 16쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

This study investigates the incentive effects of good agricultural practices(GAP) certification on Taiwanese consumers’ preferences. A choice experiment is designed for apple consumption in Taiwan. 456 Taiwanese consumers were surveyed and multinomial logit models were estimated. The results show that GAP certification is an important determinant of Taiwanese consumers’ preferences and therefore affects evaluation and choice for country of origin. The results also indicate that Korean GAP certification increases the probability that Taiwanese consumers choose Korean apples significantly. Therefore, to promote export of apple, GAP certification should be strengthened by the government. The results of this paper may provide useful information to promote export of agricultural products and to improve GAP system.

목차

Ⅰ. 서 론

Ⅱ. 분석모형

Ⅲ. 조사 설계 및 자료수집

Ⅳ. 추정결과 및 해석

Ⅴ. 요약 및 함의

키워드

Good Agricultural Practices Apple Export Taiwanese Consumers’ Preference Multinomial Logit Model