소비자의 환경의식이 친환경농산물 인지도 및 구매의사에 미치는 영향

• 영문명: (The Effectiveness of Consumer’s Environmental Consciousness on Environment-Friendly Agricultural Products Perception and Purchase Intention)
• 발행기관: 한국농식품정책학회
• 저자명: 이지은(Ji-Eun Lee)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 38권 2호, 196~219쪽, 전체 24쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

The purpose of this study was to analyze the relationship between a consumer’s environmental consciousness and environment-friendly agricultural products (EFAP) perception. The survey was conducted for housewives living in Cheonan-si and the collected data was analyzed by using a structural equation model. As a result, the more consumers were acquainted with environmental problems and positive activities in the environment, the more they were aware of EFAP. Also, consumers whose EFAP perception was high were more satisfied with the consumption of EFAP, and their intention to purchase products were high. This suggested that for the increase of EFAP’s consumption to be possible, more publicity about it was needed.

키워드

Consumers’ Environmental Consciousness Environment-friendly Agricultural Products Structural Equation Model