觀光客들의 性格有形과 유럽 韓人民泊 選擇屬性간의 關係 연구

• 영문명: A study on relationship betw een type of tourists’ characters and selecting factors K orean B & B in Europe
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 黃煜善(Hwang, Ug-Sun) 李孝貞(Lee, Hyo-Jung)
• 간행물 정보: 『관광산업연구』관광산업연구 제9권 제1호, 143~159쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.05.31

영문 초록

Recently, the ratio of Korean tourists in Europe has been increasing. Therefore the tourism suppliers should create profit from tourists’satisfactions w hich focused on individual’s styles. T his study aim s to find out about the conditions for tourists based on to use Korean B & B in Europe depending on different type of characters. A lso this study exam ined statistical properties of population, methods used for reservation, m otives of travel respect to selecting K orean B & B in Europe. The result of this study show s that there w as a significant relationship betw een tourist’s characters and select Properties in part of the K orean B & B in Europe. In other words,Both self- direction type and steady pursuit type are consider m eal- related services im portant. In addition, the steady pursuit type w ants to offering travel inform ation when selecting a Korean B & B in Europe. A lso, It is also show n that statistical properties of population, methods used for reservation, motives of travel respect to tourists’s elects the influence of the Korean B & B in Europe. Therefore, This study show s that it have the effect on increasing the guests’s atisfaction and increasing the share of the Korean B & B in Europe through the Korean B & B owners offer differentiated services based on type of tourists’characters.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰 및 선행연구 검토

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅵ. 결 론

키워드

유럽 한인민박(Korean B & B in Europe) 성격유형(Type of character) 자기향유형(Self- direction type) 안정추구형(Steady pursuit type)