태권도 체육관 서비스품질과 관원만족 및 재가입의도와의 관계

• 영문명: The Relationship between Service Quality, Member Satisfaction and Re-enrollment Intention in Taekwondo Gym
• 발행기관: 세계태권도문화학회
• 저자명: 권구창(Kweon Goo-Chang)
• 간행물 정보: 『세계태권도문화학회지』10호, 1~18쪽, 전체 18쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

The purpose of this study was to investigate the relationship between Taekwondo gym service quality, member satisfaction and re-enrollment intention. The subjects are the parents of Taekwondo practitioners in South Chungnam Province. The final analysis has been used 388 data. Statistical analysis was performed for correlation analysis and regression analysis. The results were as follows. First, the physical service quality and systemically service quality had a positive effect on the member satisfaction. Second, the human service quality, physical service quality and systemically service quality had a positive effect on the re-enrollment intention. Third, the member satisfaction had a positive effect on the re-enrollment intention.

목차

Ⅰ. 서 론

Ⅱ. 연구방법

Ⅲ. 연구결과 및 논의

Ⅳ. 결론 및 제언

키워드

Service quality Member satisfaction Re-enrollment intention