소셜 네트워크 서비스 기반의 POS 시스템 설계 및 개발

• 영문명: Design and Development of POS System Based on Social Network Service
• 발행기관: 한국IT서비스학회
• 저자명: 윤정현(Jung Hyun Yoon) 문현실(Hyun Sil Moon) 김재경(Jae Kyeong Kim) 최주철(Ju Cheol Choi)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제14권 제2호, 143~158쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

Companies and governments in an era of big data have been tried to create new values with their data resources. Among many data resources, many companies especially pay attention to data which is obtained from Social Network Service (SNS) because it reveals precise opinion of customers and can be used to estimate profiles of them from their social relationships. However, it is not only hard to collect, store, and analyze the data, but system applications are also insufficient. Therefore, this study proposes a S-POS (Social POS) system which consists of three parts; Twitter Side, POS Side and TPAS (Twitter&POS Analysis System). In this system, SNS data and POS data which are collected from Twitter Side and POS Side are stored in Mongo D/B. And it provides several services with POS terminal based on analysis and matching results which are generated from TPAS. Through S-POS system, we expect to efficient and effective store and sales managements of system users. Moreover, they can provide some differentiated services such as cross-selling and personalized recommendation services.

목차

Abstract

1. 서론

2. 관련 연구

3. S-POS(Social POS) 시스템

4. S-POS 시스템 구현 및 서비스 시나리오

5. 결론

References

키워드

Social Network Service POS System Big Data Marketing Strategy Distribution Management