농산물 전자상거래의 고객만족도 측정

• 영문명: Measurement of Customers Satisfaction In Agricultural E-commerce
• 발행기관: 한국농촌지도학회
• 저자명: 이택선(Taek Seon Lee) 최영찬(Young Chan Choe)
• 간행물 정보: 『농촌지도와 개발』11권 1호, 125~137쪽, 전체 13쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

The objectives of this investigation were 1) to measure the level of customers satisfaction in agricultural E-Commerce, 2) to identify the variables affecting customer satisfaction, and 3) to suggest ways to improve the level of user satisfaction in agricultural E-Commerce. The major findings of the research can be summarized as follows: 1) The result of ANOVA showed that there is no significant difference in the degree of customer satisfaction among groups of demographic characteristics such as gender, age, marriage, job, the level of education and the level of income. 2) The results of multiple regression analysis showed that four variables had significant effects on the degree of customer satisfaction: internet environment, product information, security, and price. Moreover, the six variables included in this study explained 61.8% of the degree of customer satisfaction.

목차

Summary

Ⅰ. 서론

Ⅱ. 이론적 배경 및 관련문헌 고찰

Ⅲ. 연구의 방법

Ⅳ. 연구의 결과 및 해석

Ⅴ. 결론 및 제언

Ⅵ. 참고문헌

키워드

Agricultural E-Commerce User Satisfaction