네일 서비스업체의 인적ㆍ물적 서비스 속성이 고객만족 및 재방문의도에 미치는 영향

• 영문명: The Impact of Physical and Personal Attributions on Customer Satisfaction and Intent to Re-visit in Nail Service
• 발행기관: 한국인체미용예술학회
• 저자명: 조고미(Koh Mi Cho) 김윤(Yun Kim)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제15권 제3호, 245~260쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

The purposes of this study were to verify physical and personal service attributions and their effects on customer satisfaction and intent to re-visit for services. To achieve the purposes, a questionnaire was conducted with 317 nail service customers. Data were analyzed by structure equation modeling of Amos 18.0 and SPSS 18.0. The results of this study were summarized as follows: First, personal service attributions were related positively to customer satisfaction. Second, physical service attributions were not related to customer satisfaction. Third, customer satisfaction was related positively to their intent to re-visit for service provision.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과 및 결론

Ⅴ. 연구결론 및 제언

참고문헌

키워드

인적서비스속성 물적서비스속성 고객만족 네일서비스 personal service attribution physical service attribution customer satisfaction Nail Service