Watching the Super Bowl, An American Ritual

• 발행기관: 한국외국어대학교 영미연구소
• 저자명: Sang-hoon Lee
• 간행물 정보: 『영미연구』제30집, 417~438쪽, 전체 21쪽
• 주제분류: 어문학 > 영어와문학
• 파일형태: PDF
• 발행일자: 2014.02.28

영문 초록

Super Bowl Sunday is arguably a most observed holiday for American people. The essay defines the annual Super Bowl as a major media event with various social consequences, and uses an analytic framework developed by Daniel Dayan and Elihu Katz (1992) to explain its influences. Then it discusses the possibility of various interpretive communities existing for this seemingly simplistic event (a football game) as elaborate planning and marketing activities appear to have made the Super Bowl telecast what John Fiske (1987; 1998) would call open text. In conclusion, the essay calls for more studies analyzing the viewing experience, as well as the discourse following the event, to understand truly the entire scope of the event's influences.

목차

1. Introduction

2. The Super Bowl - an All-American Media Event

3. Conclusion

Works Cited

Abstract

키워드

media events American culture cultural studies media studies media rituals Super Bowl