장보고의 혁신적 사고를 통한 글로벌 경영전략에 관한 연구

• 영문명: A Study on the Global management strategy of Chang Po-go through the Innovative Minds
• 발행기관: 한국해양비즈니스학회
• 저자명: 박명섭(Myong-Sop, Pak) 이은정(Eun-Jung, Lee) 이재성(Jae-Sung, Lee)
• 간행물 정보: 『해양비즈니스』제21호, 95~116쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.04.30

영문 초록

Korea is caught in a nutcracker between low-cost China and high-tech Japan in Northeast Asia which had played an important role in economic and social development. In the environment, the innovative actives of Chang po-go who was the innovator of the commercial power in East Asia, give many implication to the international trade. He is oriented toward a maritime country not Peninsula, processing trade beyond intermediary trade, social reform and enlarged to cultural items. The paper aims to analyse the global management strategy through examining the innovator of Chang po-go. First, he manifested a full of grip on the Northeastern seas having his headquarter on Chunghajin in Wando island, networking China and Japan. Second, he has entrepreneurial spirit that his maritime actives were not just trade but they were comprised of various commercial actives through combing military, manufacturing and commerce. Third, He was confident that core competence was important to be more competition else rivals. Chang po-go presented a new model of trade and business for various field as innovator. Among the international order revamping process, it is essential for individual, company, nation to form the innovational initiative, which is well adjusted with interest and comprehension.

목차

Ⅰ. 서론

Ⅱ. 혁신에 대한 개념적 분석

Ⅲ. 장보고의 혁신적 사고

Ⅳ. 장보고의 해상활동을 통한 글로벌 경영전략

Ⅴ. 결론

참고문헌

키워드

장보고 혁신 경영전략 무역 Chang po-go Innovation management strategy international trade