해양관광축제 방문객 참가동기가 관광객 만족도와 행동의도에 미치는 영향에 관한 연구

• 영문명: The Impact of Marine Tourism Festival Visitors' Participative Motivation on Tourist Satisfaction & Behavior Intention
• 발행기관: 한국해양비즈니스학회
• 저자명: 고호석(Ho-Seok Ko)
• 간행물 정보: 『해양비즈니스』제21호, 23~43쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.04.30

영문 초록

The study mainly focused on analysing the impact of the participant's motivation on tourist satisfaction and behavior intention by marine festival. We collected questionnaires from the visitors of the '18th To the sea, to the world festival'. A total of 450 questionnaires were distributed on the Geoje region site and 411 were collected. Of these, 399 questionnaires were used for data analyses excluding questionnaires with missing values. In the test used for our hypothesis, we employed frequency analysis, factor analysis, and regression analysis. The study findings suggest the following: 1. The participative motivation of marine tourists' were divided into four factors(new experiences, escape, regional culture, family -oriented). 2. In the relationship between participative motivations and satisfaction, the participative motivations positively effects on the satisfaction. Especially, new experiences, family-oriented factors have significant influence between participative motivations and satisfaction. 3. In the relationship between participative motivations and behavioral intentions(revisit intention, recommendation intention) the participations' motivations positively effects on the behavioral intentions. 4. In the relationship between satisfaction and behavioral intentions, the satisfaction positively effects of the behavioral intentions.

목차

Ⅰ. 서론

Ⅱ. 해양관광축제 선행연구

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

해양관광객 참가동기 관광객 만족도 행동의도(재방문의사 추천의사) Marine Tourist Participative Motivation Tourist Satisfaction Behavior Intention(revisit intention recommendation intention)