시각적 관광상징을 통한 방문욕구에 관한 연구

• 영문명: A Study on the Relationship of Traveling Desire and Visual Tourism Symbols
• 발행기관: 한국문화관광학회
• 저자명: 조상희(Cho, Sang-Hee)
• 간행물 정보: 『문화관광연구』제5권 제2호, 362~375쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.12.31

영문 초록

This study examines how visual tourism symbols (Silhouetted image) are related with Korean people’s traveling desire. The data was collected from 200 people in Korea and then analyzed by using SPSS PC+/WIN software package. Frequency analysis, factor analysis and ANOVA test were conducted. Visual symbols used in this research were "Australia symbol", "Animal symbol", "Japan symbol", "Historical building symbol" and "China/Thailand symbol".It was found that there is relationship between people’s lifestyle and how visual symbols affect people's desire to travel. For instance, the result shows that animal lovers are more persuaded by animal symbols to visit a related tourist place than the other groups. This research suggests that it is significant to use visual tourism symbols strategically to appeal tourists with different lifestyles.

목차

〔ABSTRACT〕

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌