문화산업의 서비스혁신 분석

• 영문명: An The Service Innovation in the Cultural Industry : Focused on the Characteristic Approach
• 발행기관: 한국IT서비스학회
• 저자명: 정상철(Sang-Chul Jung)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제4호, 103~117쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

Recently, the service innovation is getting interests among innovation researchers. After reviewing the Lancasterian approach concerning the service innovation, this paper explains concretely the innovation in the cultural industry, specifically online game industry, using Lancasterian approach. Combining Lancasterian approach and the value chains in the cultural industry systematically, we draw both implications in theory and policy. Theoretically, the innovation in the cultural industry needs interdisciplinary research due to the inclusion of diverse innovation natures-technical, content, and marketing innovation. Also this paper suggests policy makers to apply research and development(R&D) concept in the manufacturing sector to the cultural industry in which content R&D means the creation of new concepts or new development of the service.

목차

Abstract

1. 서론

2. 문화산업에서의 기존 혁신 유형에 대한 검토

3. 서비스혁신이론과 온라인 게임산업에의 적용

4. 서비스혁신이론 적용의 시사점

5. 결론

참고문헌

저자소개

키워드

Service Innovation Cultural Industry Research and Development Diversity