Social Business 참여에 영향을 주는 내ㆍ외재적 특성과 심리적 계약의 조절효과에 대한 실증연구

• 영문명: An Empirical Study on the Influence of Internal and External Characteristics on the Social Business Participation and the Moderating Effects of Psychological Contract
• 발행기관: 한국IT서비스학회
• 저자명: 김상현(Sanghyun Kim) 김근아(Geuna Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제4호, 1~19쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

Following the growth of e-Business, there has been a recent increase of interest in promoting Social Business (s-Business) based on Social Network Service(SNS). As the introduction of the Internet brought about the increasing number of its users followed by the growing market of e-Commerce, online games, and e-Learning, the increasing number of SNS users has opened the new markets combining the existing industrial fields with SNS, and it developed into a revenue model beyond the mere sharing of information. Despite such industrial and social environments, understanding of new social business technology from the aspect of business has been insufficient, and the empirical study on participation in the social business has been scant as well. Thus, the main purpose of this study is to investigate the s-Business in detail and to study the factors giving influence to the users’ participation in s-Business. This study proposes six variables(Self-Empowerment, Job Relevance, Formation of Social Capital, Relative Advantage, Shared Value, Relationship Specified Investment) and the moderating effects of Psychological Contract as influential factors closely related with s-Business. A total of 362 data from a survey were analyzed by using Structural Equation Modeling(SEM). Result showed that all factors with the exception of Job Relevance have meaningful influence on the intention to participate in s-Business. The implication of the findings suggests to compliment limitations of the existing researches, and to prepare the theoretical foundation for promoting s-Business participation in addition to further suggesting directionality from the view point of the users of the social business-relevant studies.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형 및 가설설정

4. 연구방법 및 검정

5. 결론

참고문헌

저자소개

키워드

Social Business Internal and External Characteristics Psychological Contract Participation