觀覽Program選好度와 藝術祝祭Event訪問意圖의 關係

• 영문명: The Impact of Spectatorship Program Preference on Visiting Intention for Art Festival
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 孫善美(Son, Seon-Mi)
• 간행물 정보: 『관광산업연구』관광산업연구 제1권 제1호, 71~79쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

Festival Events and Arts became a representative experience product of the experience economydriven by modern society. The most important factor is program in Festival Event's organization. Accordingly this study was conducted with the hypothesis that visiting intentions of Art Festival Events are likely influenced by the spectatorship programs. Empirical studies have tested hypotheses, employing methods such as frequency analysis, reliability analysis, factor analysis and regression analysis. The data were collected from potential visitors throughout the whole country, and the final samples of 514 used for statistical analysis. The spectatorship programs have been classified into six categories, including traditional culture revival, architectures/attractions, educational programs, art performances, customs, and art exhibitions. As a result, spectatorship program preference has been shown to significantly influence visiting intention. Especially, art performance programs significantly influenced all case festivals' visiting intention, and educational program influenced 4 cases.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 실증분석

Ⅳ. 결론 및 시사점

키워드

Festival Event Art Festival Spectatorship Program Preference Visiting Intention