패밀리 레스토랑 서비스品質과 差別化 戰略이 再訪問意圖에 미치는 影響

• 영문명: The Effects of Family Restaurant' Service Quality & Differentiation Strategy on Revisit Intention
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 崔誠氣(Choi, Seong-Gi) 李殷俊(Lee, Eun-Jun)
• 간행물 정보: 『관광산업연구』관광산업연구 제4권 제2호, 92~105쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

The objective of this research is to examine that estimation of service quality which the customer feels personally after using Family restaurant centering around the customer who uses Family restaurant in Seoul area has an effect on Service Quality, Differentiation Strategy and revisit intention of customer. It can be analyzed that research result can generally have an effect on Differentiation Strategy and service quality according to service quality of Family restaurant and also revisit intention. In regard of management of Family restaurant, customer Differentiation Strategy will be rose by improving and maintaining good service quality through ceaseless effort to seek for and improve the way of persistent service quality measurement and revitalization of human service educational program of employee as well as establishment, taste of food etc. Research result shows that heightened customer satisfaction like this can continuously maintain revisit of Family restaurant from customer.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

키워드

패밀리레스토랑 서비스품질 차별화전략 재방문의도 Family Restaurant Service Quality Differentiation Strategy Revisit Intention