국내 청자 수요조사 및 중장기 마케팅전략 수립 연구

• 영문명: A Research for Basic Characteristics & Conditions of Korean Celadon Market Demand and Llong-term Marketing Strategy
• 발행기관: 한국조형디자인학회
• 저자명: 최연수(Choi, Youn-soo)
• 간행물 정보: 『조형디자인연구』한국공예논총 제13집 1권, 147~170쪽, 전체 24쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2010.03.30

영문 초록

Although celadon has been sufficient condition as leading art of Korean ceramics and high-price luxury product in overseas auction, it is more insufficient for systematic and practical research of the world luxury product. In particular, it is lack of basic characteristics & conditions of Korean celadon market demand and long-term marketing strategy and implement planning to join its industry for the same of world by integrating traditional technology and superiority of celadon with modern science technology newly. In the 2008 years, meanwhile, this research had started as the consortium of Dankook University and Gangjin-gun was chosen to subject for joint research project of Ministry of Knowledge Economy, 'Joint research project for the world luxury product and technical development of celadon'. Therefore, this research is purpose how to make implement planning & strategy to achieve vision and objective for the world luxury product, study platforms increasing to demand creation of celadon, analyze detail & value by luxury product through basic characteristics & conditions analysis of Korean celadon market demand. The scope of the research was divided into two categories of basic characteristics & conditions of Korean celadon market demand and long-term marketing strategy of the world luxury product. I hope to use to basic information of sustainable business condition and new demand creation realizing the world luxury product of celadon by this research.

목차

Ⅰ. 서 론

Ⅱ. 청자 수요시장에 대한 개념적 이해

Ⅲ. 청자 수요시장의 환경 및 현황 분석

Ⅳ. 전략방향 및 프로그램 개발

V. 결론 및 제언

참고문헌

키워드

celadon Korean celadon market demand the world luxury product of celadon long-term marketing strategy implement planning(action plan)