차(茶)소비자의 차문화 인지도와 교육요구도의 차이 분석

• 영문명: An Analysis of Differences between Perceptions and Educational Needs on Tea Culture of Tea Customers
• 발행기관: 한국차학회
• 저자명: 김경희(Kyung-Hee Kim) 한영숙(Young-Sook Han)
• 간행물 정보: 『한국차학회지』제16권 제1호, 17~27쪽, 전체 11쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2010.04.30

영문 초록

The aim of this study was to analyze the differences between perception and educational need of tea customers regarding tea culture. A self-administered questionnaire was administered to tea customers in a metropolitan area. A total of243 copies of questionnaires were used as data. The data were analyzed using SPSS 15.0 Regarding obstacles to regular tea drinking, 41.5% of respondents indicated a lack of knowledge of tea. A gap analysis was conducted between customer perceptions and educational needs regard ing tea culture, and the results showed statistically meaningful differences in eleven section s‘ Therefore, effective education of tea culture can not only improve customer knowledge of tea, but also increase tea intake

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perception educational need tea customer