운송서비스 이용자의 고객만족 및 충성도 제고 방안

• 영문명: A Study on the Improvement Customer Satisfaction and Loyalty of Transport Service Users
• 발행기관: 한국국제상학회
• 저자명: 김진우(Jin-woo Kim) 박명섭(Myong-sop Pak) 이춘수(Chun-su Lee)
• 간행물 정보: 『국제상학』國際商學 第24卷 第4號, 125~142쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

Under the recent marketing situation with tough competition and consumer's diverse desire for products, relationship marketing can be one of the efficient strategies that enable a company to take the win of business success The purpose of this paper is to analyze the factors which customers who practically use transport service think most important through adding relation benefit to transport service Subsequently, from the results of this paper, the research of this paper eager to shorten unnecessary time and inappropriate factors to proper time and places Thus finally improve the satisfaction between corporation and customers In this study, it uses relational benefit, customer satisfaction and switching costs to do experimental analysis about transport service Transport service corporations need to establish practical strategies for employees who relate to relational benefit

목차

Abstract

Ⅰ 서론

Ⅱ 이론적 고찰

Ⅲ 연구설계

Ⅳ 실증분석

Ⅴ 결론

참고문헌

키워드

Transport Service Relational Benefit Switching Costs