총장 연설 화법의 텍스트담화적 전략

• 영문명: The Strategy of Text-Discourse in University President"s Speech
• 발행기관: 한국사회언어학회
• 저자명: 김혜숙(Kim Hye-souk)
• 간행물 정보: 『사회언어학』제14권 2호, 117~146쪽, 전체 30쪽
• 주제분류: 어문학 > 언어학
• 파일형태: PDF
• 발행일자: 2006.12.01

영문 초록

  The purpose of this article is to research the text-discourse strategies employed in a university president"s speech. Speech is a type of one-sided formal public communication that transmits statements, which include one"s theory, assertion or emotional contents in a given text in front of large audiences. Especially a university president"s speech is a speaking form which embodies immediacy in a limited space, i.e., a university. Such as speech needs to utilize persuasive, sentimental and appealing production strategies that could induce the audience"s sympathy and action. Therefore, a university president"s speech includes all the communicative fields of listening, speaking, reading and writing. It is a public and popular communication means that integrates features of various communication skills in a university setting. Thus, ideal and effective strategies for delivering a university president"s speech are discussed.

목차

Abstract
Ⅰ. 서론
Ⅱ. 총장 연설의 단계별 구성과 전략
Ⅲ. 총장 연설의 응집성ㆍ통일성 전략
Ⅳ. 결론
참고문헌

키워드

university president" s speech text-discourse coherence cohesion linguistic expression audiences" concentration