패션 마케팅과 감성

• 영문명: Fashion Marketing and Emotion
• 발행기관: 가톨릭대학교 생활과학연구소
• 저자명: 최선형(Choi Sun-Hyung)
• 간행물 정보: 『생활과학연구논집』제24권 제1호, 131~151쪽, 전체 21쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2004.12.01

영문 초록

The increased priority placed on emotional and experiential marketing in recent years offers an opportunity for fashion researchers to provide valuable insights and guidance. Study is conducted in order to investigate the relationships between emotion/experience and fashion marketing. Understanding this area requires understanding the background of emerging of experiential perspective, the definition and typology of emotion, emotional consumption, emotional branding, experiential marketing and how emotions are applied to fashion marketing strategy. In this paper I identify some promising and productive current research on this topic, and I suggest important issues for future research. I conclude that adopting broader, more holistic perspectives that synthesize the multidimensionality of fashion consumer's experiences is critical to advance fashion marketing theory and practice.

목차

Abstract

Ⅰ. 서론

Ⅱ. 감정

Ⅲ. 패션과 감성소비

Ⅳ. 감정과 패션 마케팅

Ⅴ. 결론

참고문헌