더마코스메틱의 경험가치가 제품신뢰도와 재구매행동에 미치는 영향

• 영문명: The Impact of Experiential Value of DERMA COSMETIC on Product Trust and Repurchase Behavior
• 발행기관: 한국인체미용예술학회
• 저자명: 송혜민(Hey Min Song) 심재숙(Jae Sook Shim) 이종현(Jong Hyun Lee)
• 간행물 정보: 『한국인체미용예술학회지』제26권 제2호, 75~94쪽, 전체 20쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2025.06.20

국문 초록

This study aimed to examine the impact of DERMA COSMETIC's experiential value on product trust and repurchase behavior. The research involved 215 men and women with prior experience purchasing products from nail salons. Data analysis was conducted using SPSS 25.0, and the findings are as follows: First, the findings indicate that DERMA COSMETIC's experiential value has a significant positive (+) impact on product trust. Specifically, emotional and functional values significantly enhance the perceived popularity of the product, while they also have a notable positive (+) effect on perceived expertise. Second, in terms of repurchase behavior, functional, social, and emotional values were found to exert a significant positive (+) influence on repurchase behavior. Third, product trust was shown to have a significant positive (+) effect on repurchase behavior. The greater the perceived expertise and popularity of the product, the more likely consumers were to repurchase it. In conclusion, the study confirms that a higher experiential value of DERMA COSMETIC leads to greater product trust and increased repurchase behavior. Notably, DERMA COSMETIC’s experiential value plays a key role in consumer satisfaction by strengthening the product’s perceived popularity, expertise, and ability to meet customer needs through functional, social, and emotional values.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

네일관리 제품신뢰도 더마코스메틱 경험가치 재구매행동 Nail care Product trust DERMA COSMETIC Experiential value Repurchase behavior