국내 지자체(시도) e스포츠 산업 성과 분석 - IPA 분석을 중심으로

• 영문명: Performance Analysis of the Esports Industry by Local Governments in South Korea: Focusing on Importance-Performance Analysis (IPA)
• 발행기관: 한국컴퓨터게임학회
• 저자명: 김세윤(Se-Yun Kim) 이주연(Ju-Yeon Lee) 소병균(Byoung-Kyun So)
• 간행물 정보: 『한국컴퓨터게임학회논문지』제38권 3호, 49~60쪽, 전체 12쪽
• 주제분류: 공학 > 컴퓨터학
• 파일형태: PDF
• 발행일자: 2025.07.31

국문 초록

This study aimed to analyze the performance of local government-led Esports industries in South Korea to support the development of effective strategies and actionable policies for revitalizing and branding the domestic Esports sector. A survey was conducted with 30 experts across various fields within the Esports industry. The collected data were analyzed using SPSS 28, employing frequency analysis and Importance-Performance Analysis (IPA). The results of the IPA matrix indicated that ‘Esports Tournaments and Leagues’ exhibited the highest levels of performance, followed by ‘Facilities and Infrastructure’. In contrast, the area showing the lowest performance was identified as ‘Educational Programs’

목차

1. 서론

2. IPA 분석

3. 연구 방법

4. 연구 결과

5. 결론

참고문헌

키워드

Esports Esports Performance Analysis South Korea IPA Local Government Esports