고객 세분화에 따른 커피전문점 키오스크 지속사용의도 분석: 대기시간과 매장 혼잡도의 조절효과를 중심으로

• 영문명: Analysis of the Continuous Use Intention of Coffee Shop Kiosks According to Customer Segmentation: Focusing on the Moderating Effects of Waiting Time and Store Congestion
• 발행기관: 한국커피협회
• 저자명: 이환의(Hwaneui Lee) 차재빈(Jae Bin Cha)
• 간행물 정보: 『한국커피문화연구』제11권 1호, 307~333쪽, 전체 27쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

This study aimed to analyze the impact of customer characteristics on the intention to continuously use of kiosks in coffee shops and to examine differences among user groups. A scenario-based experimental design was employed to assess the moderating effects of waiting time and congestion. The experiment was conducted over a 15-day period, from May 2 to May 17, 2025, targeting university students at K University in Gyeonggi Province. Of the 208 responses collected, 201 valid responses were used for analysis after excluding 7 insincere responses. Statistical analyses were conducted using SPSS 26.0. To test the research hypotheses, independent samples t-tests and two-way ANOVA were performed to examine both main effects and interaction effects. The main findings of the study can be summarized as follows. First, significant differences were found in the continuous use intention based on kiosk users’ self-efficacy and novelty-seeking tendencies. Participants with higher selfefficacy reported higher the continuous use intention than those with lower self-efficacy (p<0.01), and those with high novelty-seeking tendencies showed significantly higher ccontinuous use intention compared to their counterparts (p<0.001). Second, under conditions of long waiting time, both self-efficacy (p<0.001) and novelty-seeking (p<0.001) exhibited significant differences between groups, and the interaction effect between waiting time and customer characteristics was also identified significantly (p<0.001). Third, in congested conditions, self-efficacy (p<0.001) and novelty-seeking (p<0.001) also showed significant group differences, and the result showed sgnificant innteraction effect between congestion and customer traits (p<0.05). These findings provide both theoretical and practical implications for the strategic use of kiosks in coffee shops, emphasizing the importance of customer characteristics and situational factors in promoting continued usage.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석 결과

Ⅴ. 결 론

참고문헌

키워드

Coffee shop Customer characteristics Waiting time Congestion Continued use intention

참고문헌

• 한국커피문화연구
• 언론과학연구
• 정보시스템연구
• 호텔관광연구
• Tourism Research
• Culinary Science & Hospitality Research
• 인터넷전자상거래연구
• 디지털융복합연구
• 인터넷전자상거래연구
• 서비스경영학회지
• 기술혁신학회지
• 경영과 정보연구
• 관광레저연구
• 호텔경영학연구
• 서비스마케팅저널
• 서비스경영학회지
• 인터넷전자상거래연구
• 정보시스템연구
• 한국농촌경제연구원
• 기업경영연구
• 호텔리조트연구
• 관광연구저널
• 한국농촌경제연구원
• 호텔관광연구
• 호텔관광연구
• 한국융합학회논문지
• Culinary Science & Hospitality Research
• Journal of Consumer Psychology
• Journal of the Academy of Marketing Science
• Journal of Healthcare Engineering
• MIS quarterly
• Sustainability
• MIS Quarterly
• International Journal of Information Systems and Project Management
• Journal of Marketing Theory and Practice
• Journal of the Academy of Marketing Science
• Journal of Management Information Systems
• Journal of Hospitality and Tourism Management
• Journal of Consumer Research
• Journal of Consumer Research
• Journal of Consumer Research
• Journal of Marketing
• Qualitative health research
• International Journal of Tourism and Hospitality Research
• Human–Computer Interaction
• Pearson
• International Journal of Mobile Communications
• Annals of Tourism Research
• Journal of Foodservice Business Research
• Journal of Strategic Information Systems
• Journal of Marketing
• Systems
• Journal of Service Research
• Journal of Business Research
• Substantiality
• International Journal of Human–Computer Studies
• International Journal of Retail & Distribution Management
• MIS Quarterly
• Journal of Service Research