20대 여성의 라이프스타일이 외모관심도와 두피·모발 관리행동에 미치는 영향

• 영문명: The Impact of Lifestyle on Appearance Interest and Scalp & Hair Care Behavior among Women in Their 20s
• 발행기관: 한국인체미용예술학회
• 저자명: 신부섭(Buseop Shin)
• 간행물 정보: 『한국인체미용예술학회지』제26권 제1호, 121~140쪽, 전체 20쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2025.03.20

국문 초록

This study aimed to classify the lifestyles of women in their 20s residing in Daegu and Gyeongsangbuk-do and analyze the effects of each lifestyle type on appearance interest and scalp and hair care behavior. The goal was to provide foundational data for marketing strategies in the related product and care markets. The results found the following: The lifestyles of women in their 20s were categorized into four types: “trend-oriented,” “aesthetic-oriented,” “economy/practicality-focused,” and “conservative / tradition-focused.” Among these, the “aesthetic-oriented” and “trend-oriented” groups accounted for the largest proportion. The “aesthetic-oriented” group showed a strong interest in appearance and beauty, with notable attention to personal grooming and social interactions. In contrast, the “conservative/tradition-focused” group exhibited relatively low interest in appearance. The “trend-oriented” group demonstrated high awareness of scalp health and excelled at gathering relevant information. Furthermore, appearance interest significantly influenced scalp and hair care behaviors. As appearance interest increased, there was a notable rise in activities such as frequent shampoo use and professional care practices. These findings indicate that differences in scalp and hair care behaviors across lifestyle types are closely linked to appearance interest and exhibit diverse patterns depending on individual lifestyles. This study provides valuable data for the development of related products and services, as well as for marketing strategies. However, this paper was limited to women in their 20s residing in Daegu and Gyeongsangbuk-do, which poses challenges for generalizing the results. Therefore, future research should expand the scope to include participants from different regions and age groups to enable more comprehensive and effective comparative analyses.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 내용 및 방법

Ⅳ. 연구결과

참고문헌

키워드

라이프스타일 두피·모발 관리 외모관심도 Lifestyles Scalp and hair care Appearance interest