피부샵 종사자의 라포르가 고객과의 신뢰성과 고객만족에 미치는 영향 - 20·30대 여성을 중심으로

• 영문명: The Effect of Laporte on Customer Reliability and Customer Satisfaction of Skincare Shop Workers -Focus on Women in Twenties and Thirties
• 발행기관: 한국응용과학기술학회 (구.한국유화학회)
• 저자명: 이진서(Jin Seo Lee) 윤희(Hee Yoon)
• 간행물 정보: 『한국응용과학기술학회지』제41권 제4호, 981~994쪽, 전체 14쪽
• 주제분류: 공학 > 화학공학
• 파일형태: PDF
• 발행일자: 2024.08.31

국문 초록

It is considered that a skincare shop is one of important places for skincare and beauty care. Due to increasing daily stress and environmental pollution recently, healthy skin is getting important and more people are visiting skincare shops. This study investigated the effects of laporte of skincare shop workers on customer reliability and satisfaction with a focus on women in twenties and thirties, and those of reliability on customer satisfaction, aiming at providing basic information for active management of skincare shops. For the purposes, this study used a questionnaire to collect the data and using SPSS 25.0. conducted a frequency test, an exploratory factor analysis, a descriptive statistical analysis, a correlation analysis and a reliability test to analyze the data collected. As a result of the study, it was discovered that laporte of skincare shop workers had a significant effect on customer reliability and satisfaction and reliability had a significant effect on customer satisfaction. It suggested that relationship between skincare shop workers and customers is very important for skincare shop management.

목차

1. Introduction

2. Theoretical Background

3. Results and discussion

4. Conclusion

References

키워드

skincare shop customer laporte reliability customer satisfaction