Digital Attention Intermediaries

• 영문명: Digital Attention Intermediaries
• 발행기관: 서울대학교 경제연구소
• 저자명: Martin Peitz
• 간행물 정보: 『Seoul Journal of Economics』Volume 37 No.1, 1~35쪽, 전체 35쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.02.29

영문 초록

This article provides a guide to the world of digital attention intermediaries and concludes with a discussion of several policy issues with a focus on competition policy and consumer protection. It addresses the following questions: How do attention intermediaries operate in the real world? What are economic mechanisms that may contribute to understanding markets with digital attention intermediaries? Recent insights from the economics of platforms and media economics inform the replies to these questions.

목차

Ⅰ. Introduction

Ⅱ. Role and functioning of digital attention intermediaries in the real world

Ⅲ. Markets for attention and their masters

Ⅳ. Policy issues with attention intermediaries

References

키워드

Attention intermediaries Two-sided platforms Advertising Market power Digital markets Limited attention