제도적 디커플링의 파해: 녹색인증제도 초기단계에서 공식적 채택과 실질적 실행의 괴리

• 영문명: The Decoupling of Institutional Decoupling: Differential Implementation of Voluntary Environmental Programs Between Initial Innovators and Early Adopters
• 발행기관: 한국인사조직학회
• 저자명: 차현진 박상찬
• 간행물 정보: 『한국인사조직학회 발표논문집』한국인사조직학회 2017년도 춘계학술연구발표회 발표논문집, 1~39쪽, 전체 39쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.04.22

영문 초록

While the importance of organizational learning and technological innovation for environmental sustainability is well noted, little is known about why and how firms choose not to implement what they learn and innovate. We examine the learning-doing gap in an empirical context of sustainable innovation and environmental technologies, the domain where social constituents increasingly consider environmental performance to be significant evaluative criteria. Building upon institutional perspectives, we suggest that the increased popularity and social attention toward sustainable innovation may serve as externally imposed pressures that are difficult for firms to ignore, thus leading to the creation and development of novel technologies aligned with the normative pressures. Our key argument is that such technologies are not fully implemented, a situation referred to as decoupling. This argument is empirically supported by our analysis of data from the Green Certification Program, a relatively new, government-initiated certification system for legitimating green technologies in Korea. More importantly, we find that decoupling is further differentiated in terms of adoption timing between initial innovators and early adopters, two groups of firms that develop different risk perceptions of the consequences of certification implementation. Implications for organization studies, sustainable innovation, and environmental policies are discussed.

목차

INTRODUCTION

RESEARCH CONTEXT

METHODS

RESULTS

DISCUSSION AND CONCLUSION

키워드

environmental sustainability green technology certification institutional decoupling adoption implementation