개인정보침해에 대한 인식과 모바일 게임광고 이용태도가 모바일 게임 프로모션 광고 이용에 미치는 영향에 관한 연구

• 영문명: A Study on the Impact of Apprehension for Privacy concern and Attitude for Social Network Game Advertisement on the Use of Promotion Advertisement of SNG
• 발행기관: 한국컴퓨터게임학회
• 저자명: 채정화(Jung Hwa Chae) 이영주(Yeong Ju Lee)
• 간행물 정보: 『한국컴퓨터게임학회논문지』제28권 2호, 151~157쪽, 전체 7쪽
• 주제분류: 공학 > 컴퓨터학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

This study aims to examine what factors affect the use of promotion advertisement of Social Network Game(SNG). The results show that the user's age has significant impact on privacy concern. The user's sex and SNG time don't make a difference to privacy concern. Privacy concern has an influence on the advertising attitude of SNG user's. As user had more privacy concern, user has lower attention and credibility, higher annoyingness. User's perception for usefulness, credibility of mobile game advertising and SNG time are proved to be effective factors on the use of SNG promotion advertisement.

목차

ABSTRACT

1. 서론

2. 기존 문헌 검토

3. 연구문제 및 연구방법

4. 연구결과

5. 결론

참고문헌

키워드

Social Nework Game promotion advertisement Privacy concern attention annoyingness usefulness credibility