사용자 커뮤니티 내용 분석을 통한 스마트폰 수용에 관한 연구

• 영문명: A Study on the Acceptance of Smartphones via an Analysis of Users' Community Postings
• 발행기관: 한국컴퓨터게임학회
• 저자명: 김정이(Jung Yi Kim)
• 간행물 정보: 『한국컴퓨터게임학회논문지』제26권 1호, 155~161쪽, 전체 7쪽
• 주제분류: 공학 > 컴퓨터학
• 파일형태: PDF
• 발행일자: 2013.03.30

영문 초록

We have surveyed users' practical requirements for the acceptance of smartphones. We also have analyzed users' reviews from Galaxy S3 and iPhone 4/4S communities based on Technical Acceptance Model, a theoretical approach on the acceptance of media. From the view of perceived usefulness, the most frequent review category is about appearance of device followed by application and user interface in order, both from Galaxy and iPhone communities. Perceived ease of use puts appearance the first, UI the second and application the last for Galaxy. IPhones have UI, appearance and application in order.Both communities show strong positive responses about attitude toward using and behavioral intention to use. Cross analysis presents differences in the category of perceived usefulness and perceived ease of use but no difference in the category of attitude toward using and behavioral intention to use. We have collected and analyzed users' interests by practical keywords. The study results can be used in the field of smartphones game, design and so on.

목차

ABSTRACT

1. 서론

2. 연구의 범위 및 방법

3. 연구대상의 선정과 데이터 코딩

4. 연구의 결과

5. 결론

참고문헌

키워드

Smartphones Technical Acceptance Model Content Analysis