모바일 소셜 네트워크 게임 사용자의 지속적인 게임 사용의도에 관한 정성적 연구

• 영문명: Qualitative Research on Continuous Usage Intention of Mobile Social Network Game
• 발행기관: 한국컴퓨터게임학회
• 저자명: 이치형(Chi Hyung Lee) 박성원(Seong won Park)
• 간행물 정보: 『한국컴퓨터게임학회논문지』제26권 4호, 105~110쪽, 전체 6쪽
• 주제분류: 공학 > 컴퓨터학
• 파일형태: PDF
• 발행일자: 2013.12.30

영문 초록

Users of smrtphone based mobile social network games are rapidly increasing. However, there are few researches for smartphone based mobile social network games. In this paper, we conducted a qualitative study in order to understand the continual usage intention of mobile social network game from indepth interview. As a result, passing time, hedonic valuem social value, challenge/competition, perceived enjoyment, and social interaction were found to have positive effects on continuous usage intention of smartphone based mobile social network game. And network quality, difficulties of game, and social interaction were found to have negative effects on continuous usage intention of smartphone based mobile social network game. This study provides practical suggestions for developers of social network game to invigorate the smart-phone based social network game market, such as improved additional investment for simple game interface, easy game rule, additional interactive services.

목차

1. 서론

2. 관련연구

3. 연구방법

4. 연구결과

5. 결 론

참고문헌

키워드

Social Game Mobile Game Smartphone Game Mobile Social Game Social Network Game(SNG)