암보험 구매의사결정과정에 관한 연구

• 영문명: A study on the purchase decision making process of cancer insurance
• 발행기관: 전남대학교 생활과학연구소
• 저자명: 양남희(Nam-Hee Yang) 홍은실(Eun-Sil Hong) 이민희(Min-Hee Lee)
• 간행물 정보: 『生活科學硏究』生活科學硏究 第19輯, 15~26쪽, 전체 12쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

The purpose of this study was to explore the relationships between consumer decision making process and consumer satisfaction of consumer insurance. The samples were 217 adults. For statistical analysis, Cronbach' α, χ2, t-test, one-way ANOVA, Duncan post-hoc test and multiple regression analysis were used. The major research results of this study were as follows: First, the consumer decision making process of cancer insurance differed significantly according to demographic variables such as age, level of education, job, monthly household income. Second, the consumer satisfaction of cancer insurance was influenced significantly by service quality factor such as empathies, tangibles and amount of information from other consumers.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구 고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

cancer insurance consumer decision making process consumer satisfaction