등산복 소재의 기능성 인지도와 착용 만족도

• 영문명: Awareness and Textile Functions and Satisfaction with Wearing Mountain-Climbing Clothes
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 권수애(Soo Ae Kweon) 고주영(Joo Young Koh) 정은희(Eun Hee Jung) 김다혜(Dah Hye Kim) 박장열(Jang Yeol Park) 이원구(Won Goo Lee)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제15권 제1호, 111~121쪽, 전체 11쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

This study explores awareness and textile functions and satisfaction with wearing mountain-climbing clothes. A total of 297 usable questionnaires were obtained from consumers aged 20 to 59 who enjoed climbing, reside in the metropolitan cities, Korea. As a result, The possession rates of the whole mountain-climbing clothes and those of the items showed the statistically significant difference depending upon the genders and ages. The ways of acquiring the information about the functionalities of the mountain-climbing clothes were mostly through the friends, the family members or the staff of the sports wear store. The reliability about these informers was so strong. When it comes to the functionalities of the mountain-climbing clothes, the awareness of the thermokeeping property was high, but that of the anti-static feature was low. The awareness and the importance of the functionalities about the mountain-climbing clothes showed the significantly difference according to the genders and ages.In addition, the importance about the textile functionalities and the satisfaction of wearing mountain sportwear also showed the significant difference depending on the genders and ages. Therefore, planning the strategies of market segmentation according to genders and ages is needed in producing and selling mountain-climbing clothes.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

awareness textile functions satisfaction with wearing mountain-climbing clothes