노인소비자의 건강기능식품 구매결정요인과 구매 만족도

• 영문명: The Factors Influencing on the Buying Decision-making and Buying Satisfactions of Health Food among the Elderly
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 권용순(Yong Soon Kweon) 민지연(Jiyeon Min) 유현정(Hyun Jung Yoo)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제14권 제2호, 173~189쪽, 전체 17쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

This study examined what were the factors influencing on the buying decision making and satisfaction of health food among the elderly. The questionnaire survey method was utilized and 200 elderly who were living at Daejeon and Cheongju were selected. And, frequency, percentage, average, standard deviation, factor analysis and regression analysis were used by SPSS 12.0. The findings were as following: Firstly, most of the elderly consumers experienced taking of health food and they mostly bought it at special shop at the range of price of 50,000 to 100,000 won. And, they took health food to keep good health and believed they were very effective. Secondly, the elderly consumers affirmatively thought at common level that health food would help improve physical conditions, and they rather negatively thought that the food would prevent aging. Thirdly, the elderly consumers were relatively satisfied with convenience of taking of health food, and they were satisfied with price, dose and service after buying, etc at medium level or lower. And, buying of the elderly's buying of health food was affected by psychological factor more than by social characteristics. In particular, the elderly who affirmatively thought of health food were likely to be satisfied with the food.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과

Ⅴ. 요약 및 결론

키워드

Elderly Consumers Health Food Buying Decision-making Factors