이성친구의 유무에 따른 대학생의 소비행동 특성

• 영문명: The Characteristics of Consumer Behaviour of University Students with Boy or Girl Friends
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 이희숙(Hee Sook Lee) 김가희(Ga Hee Kim) 박모란(Mo Ran Park) 지수민(Soo Min Zee)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제14권 제2호, 155~172쪽, 전체 18쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

The purpose of this study was to find how consumer behaviour is different between two groups with and without boy or girl friend among university students. Questionnaire survey method and random sampling method were utilized. Survey was conducted from 1 September to 5 September, 2010 and 300 university students who were living Cheongju area were selected. Main results were as follows: First, the students with boy or girl friend tended to show more impulse and conspicuous purchasing behaviour than the counterpart. Second, the students with boy or girl friend tended to spend their money for more seeking pleasure or fun than the counterpart, and to show over-spending than the counterpart.

목차

Ⅰ. 서론

Ⅱ. 문헌고찰

Ⅲ. 연구방법

Ⅳ. 연구결과 및 해석

Ⅴ. 결론 및 제언

키워드

Consumer Behaviour University Students