소비자안티사이트 현황과 평가

• 영문명: Consumer Anti-Sites and Evaluating How Those Are Managing
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 이희숙(Hee Sook Lee) · 구나리(Na Ri Goo) · 신윤희(Yoon Hee Shin) · 홍새별(Sae Byol Hong)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제12권 제2호, 65~89쪽, 전체 25쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2008.11.30

영문 초록

With increasing of communication technology in cyber-space, the space of consumer complain behavior moved from off-line to on-line, so called anti-site. a few researches, however, have done how the anti-sites worked for promoting consumer rights through consumer complain behaviors in cyber space. The purpose of this research was to give some suggestions for activating anti-site for promoting consumer rights. For this purpose, all anti-site were analyzed what they were and how they were working through internet portal sites. Main findings were as following: First, consumer anti-sites could be classified by their missions as sites for consumer complains/consumer damages and sites for guiding consumers' participation for consumer rights. The consumer anti-sites for consumers' complains/consumer damages could be classified as for companies and goods & services again. And the consumer anti-sites for guiding consumers' participation for their rights could be classified as anti-sites for politic issues, religion issues, cultural issues, and consumers' movements. Second, consumers' anti-sites were evaluated in terms of information support for products related, solving consumer problems, and consumer rights and duties. And most of anti-sites' managers supported consumer informations based on their own experiences rather than objective informations. Third, consumers' anti-sites were also evaluated in terms of communications among companies, consumers, and managers. It were found that communication between consumers were going best, and communication between consumers and companies were going worst.

목차

Ⅰ. 서론

Ⅱ. 문헌고찰

Ⅲ. 연구방법

IV. 연구결과 및 분석

Ⅴ. 결론 및 제언

Abstract

참고문헌

키워드

internet anti-site consumer anti-site