화이트 칼라 실직자를 위한 마케팅 교육프로그램 모형 개발

• 영문명: Program Development Marketing for the Jobless of White - Collar
• 발행기관: 한국직업교육학회
• 저자명: 김재식(Jae Sik Kim)
• 간행물 정보: 『직업교육연구』제16권 제2호, 223~238쪽, 전체 16쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 1997.12.31

영문 초록

The purpose of this study is to give the basic resources needed for the program development of marketing education which aim at helping the white-collar jobless get a new job or be an entrepreneur. To get a job again or to be an entrepreneur, a jobless who was a white-collar has to have at least a professional job skill. Marketing skills will be useful for the jobless to go back to a new job through re-training. One of the alternatives that the white-collar jobless can take is they shift their career to marketing job or to be self-employment. The education and training for marketing skills development will be not only able to make the white-collar jobless get a new job easily, but also helpful means to set and run their own business.