Analysis on Development Status and Marketing Environment of Chinese Pomegranate Industry: A Case Study of Zaozhuang, Shandong Province

• 발행기관: 한중경제문화학회
• 저자명: Yi Shan Ying Xu
• 간행물 정보: 『한중경제문화연구』제31권, 73~86쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2025.08.30

국문 초록

China's agricultural economy has developed rapidly, and characteristic agriculture has gradually become a key point in the development of modern agriculture. Zaozhuang pomegranate is one of the most representative special agricultural products in Zaozhuang and Lunan area, which has an important position in the local special agricultural product economic system, and has developed into a regional brand of agricultural products with unique characteristics, advantages and influence. However, with the increasingly fierce competition in the market, Zaozhuang pomegranate is also facing some problems in the marketing process, so how to solve this problem has become the top priority. This paper analyzes the marketing status and problems of pomegranate in Zaozhuang, a special agricultural product in southern Lunan by reviewing literature and reference cases, and proposes to optimize the marketing strategy of pomegranate in Zaozhuang, improve the market competitiveness and brand competitiveness of pomegranate in Zaozhuang, and provide reference for the marketing of other special agricultural products in Lunan area.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Market Scale of Pomegranate Industry in Zaozhuang

Ⅳ. SWOT Analysis of Pomegranate Industry in Zaozhuang

Ⅴ. Conclusion

References

키워드

Agricultural Product Marketing Lunan Region Special Agricultural Products