The Impact of Online Media Coverage on Enterprise Performance: The Moderating Role of Managerial Ability

• 발행기관: 강원대학교 경영경제연구소
• 저자명: Ze-Han Li Bing-Bing Han Seung-Woon Kim
• 간행물 정보: 『아태비즈니스연구』제16권 제2호, 47~68쪽, 전체 22쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

Purpose - This study examines the relationship between online media coverage (both positive and negative) and enterprise performance and explores the moderating role of Managerial ability in mitigating the negative effects of unfavorable media reports. Design/methodology/approach - Using panel data from Chinese manufacturing enterprises from 2013 to 2022, this study analyzes the impact of positive and negative online media coverage on enterprise performance. Interaction terms are introduced to assess the moderating role of managerial ability in mitigating the negative effects of media coverage. Robustness checks are conducted to ensure the reliability of the findings. Findings - The results show that positive online media coverage enhances enterprise performance, while negative coverage harms it. Managerial ability does not moderate the effects of positive media coverage, suggesting that firms benefit from favorable media exposure regardless of managerial strength. However, Managerial ability significantly mitigates the negative impact of unfavorable media reports, highlighting its role in managing reputational risks. Furthermore, industry-level analysis reveals heterogeneous effects, with firms in sectors such as food and machinery being more sensitive to media sentiment, while those in chemicals and metals exhibit weaker performance responses. Research implications or Originality - This study provides new insights into the role of media coverage in enterprise performance and the importance of Managerial ability in mitigating reputational risks. It offers practical implications for enterprise leaders and policymakers, emphasizing the need for proactive media engagement and crisis management.

목차

Ⅰ. Introduction

Ⅱ. Literature review and hypothesis development

Ⅲ. Research Methods

Ⅳ. Results of Empirical Analysis

Ⅴ. Conclusions, Implication and Limitation

References

키워드

Online Media Coverage Enterprise Performance Managerial Ability Moderating Effect