The Impact of Tourists' Perceptual Image on Behavioral Intentions Toward Small Town Landscapes: A Case Study of Niufu Town, Zigong City, China

• 발행기관: 강원대학교 경영경제연구소
• 저자명: Tao Zeng Maowei Chen
• 간행물 정보: 『아태비즈니스연구』제15권 제4호, 81~99쪽, 전체 19쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

Purpose - This study focuses on analyzing the key factors affecting the quality of the small town landscape and exploring the structural relationships among these factors, tourist satisfaction, and behavior. Design/methodology/approach - This study utilized Niufu Town in Zigong City, China, as a case study. Factor analysis and Structural Equation Modeling were employed to develop a conceptual model examining the relationship between tourists' perceived images and their behavioral intentions. Findings - The study identified and validated key dimensions of perceived image, with satisfaction acting as a mediating variable that influences behavioral intentions and ultimately enhances the town's tourism image. The findings indicate that the perceived tourism image in small towns consists of two primary dimensions: landscape comfort and experiential quality. These dimensions demonstrated path coefficients of 0.26 and 0.27, respectively, in their effects on satisfaction, and 0.34 and 0.38 in their influence on behavioral intentions. Furthermore, the path coefficient from satisfaction to behavioral intention was found to be 0.53. Research implications or Originality - These findings suggest that landscape comfort and experiential quality positively influence behavioral intentions through satisfaction, highlighting the significance of enhancing tourist satisfaction to foster favorable outcomes, including repeat visits and recommendations.

목차

Ⅰ. Introduction

Ⅱ. Current Status of Niufu Town

Ⅲ. Theoretical Background

Ⅳ. Empirical Analysis

Ⅴ. Conclusion

References

키워드

Behavioral Intention Satisfaction Small Town Landscapes Tourist Perception