Marketing Plans for Modern Art Gallery: The Current Literature Analysis

• 영문명: Marketing Plans for Modern Art Gallery: The Current Literature Analysis
• 발행기관: 한국유통과학회
• 저자명: Soon-Mi KIM Kyoung-Cheul JUNG
• 간행물 정보: 『산경연구논집(JIDB)』Volume.15 No.8, 29~35쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.08.30

국문 초록

Purpose: This study delves into research on the core marketing plans for Modern Art Gallery. It begins with a review of existing literature to purposely get other researchers' contributions and views on the topic. Importantly and pertinent to this research, the review would enable the researcher to identify the existing gaps and how to address them to achieve the research objectives. Data and methodology: The researcher systematically reviewed the sources that met the inclusion criteria. The objective was to get the correct insights about other scholars' contributions and perspectives. The comprehensive outline of all the methods and methodologies is to promote the replicability of this study by other scholars or researchers. Results: The following four solutions are the critical findings vis-a-vis the marketing plan of Modern Art Gallery, its application, and its benefits to it. (1) Marketing Penetration Approach, (2) Product Innovation/ Development Approach, (3)Market Betterment and Development Strategy, and (4) Diversifying Approach. Conclusions: The findings give a direction in the future of the practitioners and stakeholders in the field. It is sufficient to state that this research's findings are helpful and valuable to Modern Art Gallery and other pertinent stakeholders such as learners, cultural departments, and researchers.

목차

1. Introduction

2. Literature Review

3. Methodology

4. Findings

5. Discussions

References

키워드

Marketing Practice Art Gallery Management Qualitative Literature Analysis