치킨 프랜차이즈의 COVID-19 상황 속 경영성과 분석

• 영문명: Analysis of the Financial Performance of Chicken Franchises during the COVID-19: Focusing on Financial Statement Analysis
• 발행기관: 한국프랜차이즈경영학회
• 저자명: 정재량(Jae Ryang JEONG) 최종우(Jong Woo CHOI)
• 간행물 정보: 『한국프랜차이즈경영연구』제15권 제1호, 61~78쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2024.03.30

국문 초록

Purpose: Dining out at restaurants was limited during the COVID-19 period. In order to confirm the impact of COVID-19 on the chicken market, this study selected three chicken companies, Kyochon, BBQ, and BHC, and conducted financial statement analysis and regression analysis. Research design and methodology: Each company's financial statements were divided into before and after COVID-19, and the rate of change and financial ratio for each item were calculated to see if there were any significant changes, and the impact of COVID-19 on each company's sales was identified through regression analysis. Result: As a result of the study, the increase in sales and assets of each company continued, and the influence of COVID-19 could be confirmed through regression analysis. It can be inferred that COVID-19 indeed affected the expansion of the chicken market. Conclusion: Therefore, it was confirmed through this study that COVID-19 had a significant effect on the growth of the chicken market. While individual chicken small business owners are grappling with declining sales per outlet, the decline of commercial areas, and a surge in closures, the broader chicken franchise industry is witnessing a surge in demand and business expansion prompted by the pandemic.

목차

1. Introduction

2. Theoretical Discussion

3. Research Design

4. Results

5. Conclusion

References

키워드

치킨 프랜차이즈 경영 성과 재무제표 단계적 회귀분석 Chicken Franchise COVID-19 Financial Performance Financial Statement Stepwise Regression