동해안 지역의 관광지 이미지 제고에 관한 연구

• 영문명: A Study on Enhancement of a Tourist Attraction Image in East Coast Area: Concentrate on Tourism Event
• 발행기관: 관광경영학회
• 저자명: 정석중(Sukjung Chung) 김경현(Kyunghyun Kim)
• 간행물 정보: 『관광경영연구』제5권 제2호, 177~199쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

Tourism event is not only an effective way to enhance the local characteristics and image, it is also a useful means to the marketing for regional promotion. Therefore the objectives of this study is as follows; verifying the relations between tourism event and local image, presenting the problems and ways to improve for enhancement of image through tourism event by analysing the present conditions of the tourism event in 6 regions, located in east coast, which need to create the new image. As a result, the tourism event established through the local image can attract more tourists to visit, increase more incomes from the tourists and activate local economy by bringing regional distinctive and active aspects into relief. Consequently, a theme selection considered regional color and history, developing various experience programs and tourism packages, making local character and symbol, unity of CI and systematic promotion plan are presented to develop the east coast area and distinguish the regional image.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 동해안지역의 관광이벤트 개최현황 및 분석

Ⅳ. 문제점 및 개선방안

Ⅴ. 결 론

참고문헌