지역항공사 고객만족 연구

• 영문명: A Study on Customer Satisfaction for Regional Airlines
• 발행기관: 관광경영학회
• 저자명: 김규형(GyuHyeong Kim) 이재곤(JaeKon Lee)
• 간행물 정보: 『관광경영연구』제11권 제3호, 1~25쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.09.30

영문 초록

In the wake of circumstance change in Deregulation and Liberalization of the world wide aviation market, the new paradigm that market entry of Low-Cost Regional airlines became to emerging in domestic aviation market. Therefore it is suggested to research how the customer who are familiar with existing airlines services perceives Low-cost structural transportation system like a reduction of subsidiary services and what they have in expectations and satisfaction in the service quality of Regional Airlines. The ultimate purpose of this study is to provide research materials for the benefit and the variety of choice to passengers using Domestic Airlines and for the strength of competitiveness and for enhancing accessibility to the domestic aviation market for Regional Airlines which is staying in basic step.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Regional Airlines Service Quality Customer Satisfaction Re-purchasing