News-Finds-Me Perception in Digital Era: A Systematic Review from Retail Marketing Perspective

• 영문명: News-Finds-Me Perception in Digital Era: A Systematic Review from Retail Marketing Perspective
• 발행기관: 한국유통과학회
• 저자명: Doan Viet Phuong NGUYEN Thanh-Binh PHUNG
• 간행물 정보: 『유통과학연구(JDS)』제22권 제5호, 11~26쪽, 전체 16쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.05.30

영문 초록

Purpose: The concept of News-finds-me Perception (NFMP) is gaining increasing scholarly interest due to its wide-ranging findings and implications in digital communications and marketing. From the retail marketing and communication approaches, social media is an effective tool to effectively communicate and persuade customers and stakeholders. Nevertheless, a scarcity of systematic review studies that systematically assemble prior research in the field is recognized. Consequently, this research investigated the Scopus database for articles pertaining to NFMP. Research design, data and methodology: The search was conducted on August 24, 2023, retrieving 46 documents. Following a data-cleaning process, 31 documents remained, providing evidence of the subject area's five-year development. The data was refined with OpenRefine and analyzed with VosViewer. Results: An overview of the subject's expansion is presented, which comprises the most cited documents, authors, organizations, journals, and countries. Furthermore, the investigation examines the influential studies that furnished scientists with essential knowledge and identify the current research trend of the research subject. Conclusions: Based on the results, the study proposes theoretical and practical implications, encouraging academics to further integrate the concept with various communication and marketing theories, as well as the retail marketing context, to gain a better understanding of its complex impacts.

목차

1. Introduction

2. Literature Review

3. Methodology

4. Results

5. Discussions and Implications

6. Conclusion

7. Limitations

References

키워드

News-finds-me Systematic Review Digital Marketing E-commerce Retail Marketing