전통시장의 지각된 선택속성 지각이 지각된 가치, 만족, 그리고 충성도에 미치는 영향

• 영문명: Do Perceived Choice Attributes in Traditional Market Influence Perceived Value, Satisfaction, and Loyalty?
• 발행기관: 한국프랜차이즈경영학회
• 저자명: 임용재(Yong Jae RIM) 이용기(Yong Ki LEE) 김재율(Jae Youl KIM)
• 간행물 정보: 『한국프랜차이즈경영연구』제14권 제4호, 17~33쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.12.31

영문 초록

Purpose: This study divides choice attributes that can help strengthen the competitiveness of traditional markets into product, price, personnel, and physical evidence. This study also examines which choice attributes affect customer value perception, satisfaction, and loyalty. Research design, data, and methodology: The data were collected from 542 traditional customers aged 20 or older who frequently visit traditional markets across the country and analyzed using the Smart PLS 4.0 program. The survey was conducted with the help of an online survey company for a total of 14 days from April 7, 2023 to April 20, 2023. Result: First, product, price, and employee quality have a positive impact on utilitarian and hedonic value, but physical evidence does not. Second, product, price, and employee quality have a positive impact on hedonic and hedonic value. Second, utilitarian value has a positive impact on satisfaction and revisit intention. Third, hedonic value has a positive impact on satisfaction, but does not on revisit intention. Lastly, satisfaction has a positive impact on revisit intention. Conclusions: Based on the S-O-R model and the theory of consumption value, this study proposed and examined an integrated framework in which satisfaction leads to revisit intention through selection attributes acting on perceived value.

목차

1. Introduction

2. Literature Review

3. Hypotheses

4. Analysis

5. Conclusion and Implications

References

키워드

상품품질 가격품질 인적품질 물리적 증거품질 실용적 가치 쾌락적 가치 만족 재방문의도 Product attributes Price quality Personnel quality Physical evidence quality Utilitarian value Hedonic value Satisfaction Revisit intention Dine-in intention