소셜커머스 특성이 쇼핑 가치와 만족도에 미치는 영향

• 영문명: The Effects of the Social Commerce Characteristics on Shopping Value and Satisfaction: Focused on Foodservice Products
• 발행기관: 한국관광학회
• 저자명: 조미나 허지환
• 간행물 정보: 『관광학연구』제38권 제3호, 33~56쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.04.30

영문 초록

The purpose of this study was to assess the effects of the social commerce characteristics on shopping value and satisfaction for foodservice products. A total of 286 samples were conveniently selected from people in their 20s because they were the majority of social commerce users. The results were as follows. First, familiarity impacted the most on utilitarian shopping value of social commerce. The second and third concepts with impact were price on social commerce and the size and reputation of social commerce. Second, familiarity of social commerce had the biggest impact on hedonic shopping value and the price did a significant impact on hedonic shopping value. However, the size and reputation of social commerce did not have a significant impact on hedonic shopping value. Third, the utilitarian shopping value of social commerce gave a significant impact on the satisfaction of social commerce while the hedonic shopping value of social commerce didn't have an impact on social commerce satisfaction.

목차

I. 서론

II. 이론적 배경

III. 연구 설계 및 방법

IV. 분석결과 및 시사점

V. 결론

참고문헌

키워드

외식상품 소셜커머스 특성 쇼핑가치 만족도 Foodservice products Social commerce characteristics Shopping value Satisfaction