해양 레저관광행동의 쾌락성(hedonic)과 유용성(utilitarian) 측정지표 개발

• 영문명: Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior
• 발행기관: 한국관광학회
• 저자명: 李永珍 李勳
• 간행물 정보: 『관광학연구』제34권 제1호, 95~114쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.02.28

영문 초록

With an increase in income level, people take a lot of interests in marine leisure and tourism. However, not much has been known about marine tourists’ behaviors yet. This study was to develop measurement indicators of hedonic and utilitarian behaviors of marine tourists based on Voss, Spangenberg, and Grohmann (2003)'s conceptualization. Data were from 433 people using on-line survey method. The sample were randomly selected from the list of representative sample of an on-line survey corporation. Results showed that the measurement indicators for Hedonic behaviors were composed of 7 items (fun, exciting, delightful, thrilling, enjoyable, cheerful and amusing). Also measurement indicators in Utilitarian behaviors were composed of 4 items (useful, necessary, important and effective). It is expected that the measurement indicators developed in this study could be used to measure people' marine leisure and tourism activities in the future.

목차

I. 서론

II. 이론적 고찰

III. 연구방법 및 조사 설계

IV. 가치의 쾌락성과 유용성 차원 측정지표 개발

V. 결론 및 시사점

참고문헌

키워드

해양 레저관광행동 쾌락성 유용성 가치 측정지표 Marine leisure and tourism behavior hedonic utilitarian value indicator